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September, 2013

The End of Flat Design

Posted by Zach Blank under Design


Flat and dull. These two words perhaps best describe the essence of the biggest design trend right now, better known as flat design. Designers have been using solid, desaturated colors to express ideas, brand companies, and fill the visual demands of their projects in great volume, and as a result we see this technique manifested in almost every corner of our culture. For example, I wrote this post while traveling, and at one point I looked outside to give my eyes a break, and there was a billboard, with flat design fully implemented in the iconography and copy. This ought to prove my point: It's everywhere.