More than Just a Logo
Posted by Zach Blank under Branding and DesignInsights
Let’s say Joe has a business. He is located in an area that lends itself to unique exposure, networking possibilities, and credibility. These are the right pieces to start off with, but the vital step that Joe needs to make is to establish the way people are going to interact with his company. This is what many people would refer to as “brand".
Video: A Main Focus Point
Posted by Zach Blank under Video and LifestyleTrends
Video has always been a powerful tool and a great communicator. We use video to express ourselves in many different ways. We have movies, commercials, vlogs, tutorials, sketches, and more that we are exposed to on a daily bases. These platforms have served as a massive component to modern communication, and there are a lot of opportunities within it. The first is from a marketing perspective. Someone who is trying to promote a brand, story, idea, product, etc., has an essential task of conveying a message. This requires the ability to capture attention, concentration, and present in a way that is comprehensive and concrete. We as a culture have become increasingly familiar with the concept of gaining information through video. We check the news, find details on products, follow recipes, talk to friends and find entertainment – ALL through video. Because our everyday lives have become so saturated by video content, it's clear what a powerful tool it is to reach people with your message. Its accessibility and familiarity are both factors that drive its ability to connect with people in the comfort of their own time, setting, etc. As visual communication and the ability to absorb content almost instantaneously become increasingly popular, it has become nearly impossible to compete with traditional text content. Though it is still important, it has quite simply lost its ability to generate interest and catch people’s attention. A good way to deliver information, yes, but a way to reel in new interest... not likely. Video can do big things and it's a wasted opportunity not to provide content in this engaging format.