Our Logo and Its Story
Posted by Zach Blank under Branding and DesignNews
A logo is a very difficult piece of art to craft. It needs to be simple, and yet communicate a lot. It conveys a lot about what organization, person, company, etc. is behind the mark, and emits a very specific feeling. These are a few of the reasons why a lot of thought and time goes into a brand. However, there is one factor alone that can make the process all the more strenuous: yourself. Designing for yourself is hard. Very hard. In most situations, you have some sort of limits or boundaries: time, guidelines given to you by clients, and knowledge of who you are designing for. This isn't the case when you design something for your own personal use. As a result, the task becomes more open ended and personal, all at once. This, for me, resulted in a branding project that seemed too fierce and menacing to conquer.