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Our Logo and Its Story

Posted by Zach Blank under Branding and Design


A logo is a very difficult piece of art to craft. It needs to be simple, and yet communicate a lot. It conveys a lot about what organization, person, company, etc. is behind the mark, and emits a very specific feeling. These are a few of the reasons why a lot of thought and time goes into a brand. However, there is one factor alone that can make the process all the more strenuous: yourself. Designing for yourself is hard. Very hard. In most situations, you have some sort of limits or boundaries: time, guidelines given to you by clients, and knowledge of who you are designing for. This isn't the case when you design something for your own personal use. As a result, the task becomes more open ended and personal, all at once. This, for me, resulted in a branding project that seemed too fierce and menacing to conquer.

A Brand New... Brand

Posted by Mitch Blank under Branding


Finally. Our new site is complete and work is underway. We're Identity Island, a branding hub for your entity's visual profile. We're excited to start this new endeavor and we're ready to get to work, so check out our services to see what we can do for you. For the past few months, we have been getting things ready for our business refresh, if you will. Formerly Aestuo Design, we changed our name and changed ourselves... kind of. Our name, Identity Island, replaces the old Aestuo Design, for a very important reason: claim your prize if you can remember what our old name was. The point is, nobody can remember, much less spell the name Aestuo, which hurts us big time. Along with the name change, we also updated our services and our brand, working to become a more comprehensive and accommodating firm.