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The End of Flat Design

Posted by Zach Blank under Design


Flat and dull. These two words perhaps best describe the essence of the biggest design trend right now, better known as flat design. Designers have been using solid, desaturated colors to express ideas, brand companies, and fill the visual demands of their projects in great volume, and as a result we see this technique manifested in almost every corner of our culture. For example, I wrote this post while traveling, and at one point I looked outside to give my eyes a break, and there was a billboard, with flat design fully implemented in the iconography and copy. This ought to prove my point: It's everywhere.

Our Logo and Its Story

Posted by Zach Blank under Branding and Design


A logo is a very difficult piece of art to craft. It needs to be simple, and yet communicate a lot. It conveys a lot about what organization, person, company, etc. is behind the mark, and emits a very specific feeling. These are a few of the reasons why a lot of thought and time goes into a brand. However, there is one factor alone that can make the process all the more strenuous: yourself. Designing for yourself is hard. Very hard. In most situations, you have some sort of limits or boundaries: time, guidelines given to you by clients, and knowledge of who you are designing for. This isn't the case when you design something for your own personal use. As a result, the task becomes more open ended and personal, all at once. This, for me, resulted in a branding project that seemed too fierce and menacing to conquer.