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Video: A Main Focus Point

Posted by Zach Blank under Video and Lifestyle

Trends

Video has always been a powerful tool and a great communicator. We use video to express ourselves in many different ways. We have movies, commercials, vlogs, tutorials, sketches, and more that we are exposed to on a daily bases. These platforms have served as a massive component to modern communication, and there are a lot of opportunities within it. The first is from a marketing perspective. Someone who is trying to promote a brand, story, idea, product, etc., has an essential task of conveying a message. This requires the ability to capture attention, concentration, and present in a way that is comprehensive and concrete. We as a culture have become increasingly familiar with the concept of gaining information through video. We check the news, find details on products, follow recipes, talk to friends and find entertainment – ALL through video. Because our everyday lives have become so saturated by video content, it's clear what a powerful tool it is to reach people with your message. Its accessibility and familiarity are both factors that drive its ability to connect with people in the comfort of their own time, setting, etc. As visual communication and the ability to absorb content almost instantaneously become increasingly popular, it has become nearly impossible to compete with traditional text content. Though it is still important, it has quite simply lost its ability to generate interest and catch people’s attention. A good way to deliver information, yes, but a way to reel in new interest... not likely. Video can do big things and it's a wasted opportunity not to provide content in this engaging format.

The Future of Video Resolution

Posted by Mitch Blank under Video

Insights

If you do any kind of video shooting, editing, or even YouTube watching, you are probably familiar with the infamous 1080p. 1920 x 1080 is the standard in the film industry and is accepted as professional quality. But for how long will this be true? There are many things in the world of technology that could easily put 1080p in the past with the many other forgotten "revolutions" that seemed unmatchable in their time. There will never be a time in which video, design and other like industries will stop advancing and settle into one place for the rest of eternity. As far as 1080p goes right now, there are already ways to capture 4k, even 5k video. While right now, the standard does remain at 1080p, there is so much room for improvement in the near future.