Brand and Identity
A brand is all about displaying to your potential clients and customers a level of professionalism in your field that makes them comfortable with you while also showing them your unique character. With our experience in crafting logos, we can help you get off on the right foot and create a look that accelerates your entity.
When it comes to a logo, color, shapes, and technique are all import factors in how you are perceived. You can make an initial impression that will lead someone to draw a lot of conclusions about who you are, and those assumptions need to be accurate. We can create a logo that will get your message across and find the right people.
After you have your logo, you can take things further by having a brand guide. You never what the future holds, and it's important as you expand to be sure you have a guide that allows you to quickly identify certain rules for treatment of the logo, typefaces, color schemes, etc., so that your brand stays consistent and doesn't get sloppy.
Tempest is a recreational ultimate team from Lancaster. They play in a league hosted at Spooky Nook Sports, a large indoor sports complex in Salunga, PA. The team sports this logo on their orange jerseys, and stands out in the crowd of ultimate enthusiasts.
The Tempest logo was designed to convey the power of a tempest, for which the team was named. It was also intentionally done in one color so that screen printing on jerseys would not only be more affordable, but also look sharp and clean from any distance. By using only one color, it also matched the names and numbers, giving the team a very complete and unified look.
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Squidlantern was a concept for a productivity app that focused on inegrating time tracking, tasks/assignments, calanders, and billing into the same web app so that business owners and project managers would have complete control over their work.
The Squidlantern logo was designed around the name of the app, which in itself is quite eccentric and playful. We envisioned this as a squid who manages your business productivity, shedding light on where your hours go, and who is working on what. The illustrative style was chosen to stress the playful nature of the idea, while staying clean and professional enough to maintain an underlying feel of legitimacy to the product.
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